Tequila 100 Anos(TM) revive Mexican culture in Chicago with a photo exhibit
with the most important figures of Mexican music from the last century
DEERFIELD, Ill., June 24 -- The exhibit "100 Years of
Mexican Music", sponsored by Tequila 100 Anos(TM), continues to celebrate
Mexico and its music with a unique exhibit that gathers singers,
songwriters, and performers who contributed to make memories and leave a
footprint on both Mexico's history and world history. Beginning June 24,
adult, legal purchase age Latinos in Chicago will enjoy a free historic
tour where talent and a love for Mexico -- values shared by both Mexican
music and Tequila, the most popular Mexican drink -- meet.
"The '100 Years of Mexican Music' exhibit comes to Chicago after its
Houston success that attracted personalities from the General Consulate of
Mexico, politicians representatives, teachers, entrepreneurs, etc. We are
proud to bring to the city a valuable exhibit that represents the immensely
rich Mexican culture that -- just like Tequila 100 Anos -- is inspired by
its roots and created with the passion and dedication of its people. It's a
way to show our gratitude to the community together with Tequila 100 Anos
which -- along with Mexican music had acquired a traditional value
recognized by Mexicans around the country," says Antonio Portillo, Brand
Manager for Tequila 100 Anos.
Embracing the unique atmosphere of 1907 to 2007, original pictures of
performers such as Agustin Lara, Pedro Infante, Lola Beltran, Los Lobos,
Angelica Maria, among others, will be on exhibit for one month, beginning
June 24 in Chicago; and July 30 in Los Angeles.
"This is a unique opportunity in Chicago so its residents can learn and
appreciate closely the cultural richness of the country represented by its
more representative artists from diverse music genres," says Steven Loza,
Professor of Ethnomusicology at UCLA, Adjunct Professor of Music at the
University of New Mexico, and curator and spokesman of the exhibition.
"100 Years of Mexican Music" may be appreciated at the Ford City Mall
in Chicago, Ill; and in Los Angeles, Calif. at Plaza Mexico.
About Tequila 100 Anos(TM)
Tequila 100 Anos(TM) was created to celebrate the 20th century at
Hacienda La Perseverancia, in Tequila, Jalisco, Mexico; to toast to the new
and exciting moments that the new century would bring, and to renew the joy
and hope of Mexican people. Tequila 100 Anos has always been manufactured
with the best agave, with special attention to the artisanal elements that
characterize the brand. Besides its great taste, 100 Anos features other
unique elements, such as its unique handcrafted bottle, ornamental rounded
edges, to reflect some of the inherent values of the Mexican culture. Today
there are three different varieties: Blanco 51%, Reposado 51% and Reposado
100% Agave, offered in different sizes, 375ml, 750ml and 1.75L, and in July
of this year, Reposado 1L 100% Agave.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all
corners of the globe call for our brands, including Jim Beam(R) Bourbon,
Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's
Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R),
Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob
Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is
part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company
with annual sales exceeding $8 billion. For more information on Beam Global
Spirits & Wine, its brands, and its commitment to social responsibility,
please visit http://www.beamglobal.com and http://www.drinksmart.com .
Drink Responsibly.
Sauza(R) 100 Anos Tequilas. 40% alc./vol. (C)2008 Sauza Tequila Import
Company, Deerfield, IL
Media Contact:
Melissa Rincon
Ketchum for 100 Anos
(404) 879-9163
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